Ticketing for Wine Tastings, Beer Events & Tasting Experiences
Wine dinners, craft beer releases, tasting flights, vineyard tours, cider festivals. Sell tickets online, manage capacity, and check guests in — without overcomplicating your tasting room operations.
The Problem
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Your events are recurring — and every one needs its own setup.
Friday night wine flights. Monthly winemaker dinners. Seasonal release parties. Harvest festival weekends. You're running events regularly, and each one needs tickets, capacity limits, and a check-in process. The last thing you want is a ticketing platform that takes longer to configure than the event takes to pour.
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Couples are your primary audience.
Wine tastings and beer events are date nights. The vast majority of your ticket purchases are for two people. Platforms that charge per ticket effectively double-charge your most common customer — a couple buying two $35 tickets pays two sets of fees instead of one.
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Your tasting room staff isn't a tech team.
The person checking people in might be a server, a tasting room associate, or the winemaker's spouse. They need to greet guests, not troubleshoot an app. If the check-in tool requires training or a specific device, it's adding friction to what should be a welcoming experience.
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You sell different experiences at different price points.
A basic tasting flight, a reserve tasting, a food-paired dinner, a barrel room tour. Each event might have multiple ticket tiers, and the mix changes seasonally. Your ticketing needs to be flexible enough to handle this without being so complex that you need a manual.
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Your venue might not have great connectivity.
Tasting rooms in barns, vineyards, rooftop patios, and rural properties don't always have reliable WiFi. Outdoor events compound this. If your scanner drops connection during check-in, you've got a line of guests waiting while the person at the door restarts the app.
How Atrium Helps
| Feature | Why It Matters |
|---|---|
| Per-order pricing | Couples pay one set of fees. A couple buying 2 × $35 tasting tickets pays fees once, not twice. This is your most common order pattern. |
| Browser-based QR scanner | Your tasting room host opens a link on their phone. No app install. Guests arrive, scan, sit down. Hospitality-first. |
| PIN-based staff access | Different host for the Thursday vs Saturday event? PIN gets them scanning in seconds. |
| Offline scanning | Vineyard patio, barn, rooftop — works without WiFi. |
| Multiple ticket types | Standard tasting, reserve experience, dinner pairing, designated driver (free or reduced). Set up per event. |
| Event passes | Sell a wine club tasting series pass — 6 events for the price of 5, or similar. One pass, same scanner. |
| Instant email delivery | Guests get their QR code ticket immediately. No will-call, no guest list confusion at the door. |
| Free events | Hosting a free open house or release party? RSVP at zero cost. Track headcount without charging. |
| Promo codes | Wine club member discounts, industry comps, influencer invites. |
| Custom branding | Your winery or brewery's identity on the event page. |
Example Setup
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Create your events
Set up "Stonehill Vineyard — Winemaker's Dinner" for the first Saturday of each month. Add venue details, the evening's menu and wine pairings, and your vineyard photos.
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Configure ticket types
Dinner for Two: $120. Individual Seat: $65. Wine Club Member (Dinner for Two): $100 (use a promo code or separate ticket type). Designated Driver: $35 (food only, no tasting pours). Set capacity based on your dining setup — maybe 40 seats, 20 couples.
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Promote
Email your wine club list. Post on Instagram. Add the link to your website's events page. Each dinner has its own ticket inventory, but they all live under your organization page so guests can browse the full series.
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Guest arrival
Your host opens the scanner, enters the PIN, and greets guests as they arrive. Scan the QR code from their phone — or if they printed it, scan the paper. For a dinner, this also serves as your seating confirmation: you know exactly who's here and what they ordered.
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Casual option — craft beer release
For a Summer Haze IPA Release: create the event with General Admission (4 tasting tokens): $15, VIP Early Access (6 tokens + pint glass): $30, Designated Driver: Free. Share on social and your taproom chalkboard (print the QR code). Your bartender or door host scans guests in; VIP gets in early, GA at posted time. Same scanner, same workflow.
Pricing for Wine & Beer Tasting Events
| Scenario | Ticket Revenue | Atrium Fees (Free Tier) | You Keep |
|---|---|---|---|
| Couple, Dinner for Two @ $120 | $120.00 | $6.38 (5.3%) | $113.62 |
| Couple buying 2 × $35 tasting ($70 order) | $70.00 | $4.10 (5.9%) | $65.90 |
| Solo tasting @ $35 | $35.00 | $2.18 (6.2%) | $32.82 |
| Beer release, 1 GA @ $15 | $15.00 | $1.33 (8.9%) | $13.67 |
| Wine dinner, 20 couples ($2,400) | $2,400.00 | ~$130 (5.4%) | ~$2,270 |
| Monthly series, 12 dinners/year | ~$28,800 | ~$1,555 (5.4%) | ~$27,245 |
Includes Stripe processing fees (2.9% + $0.30 per order). Per-order pricing is especially advantageous here since nearly all orders are for 2 people.
Tasting Room, Not Ticketing Platform
Also built for
Community Theaters · Churches & Faith Orgs · Comedy Clubs · Halloween Events
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